Galicier Confectionery is a veritable class act, not just for their kueh-mueh and the choice of word in “confectionery”, but also for the lesson they’ve unwittingly imparted: Provide a good quality product with customer service that is unfeigned, and your customers will come back. Again and again and again and again.
A past conversation I had with a fairly senior person – both in terms of age and supposed work experience – set me thinking about a certain burden many companies are saddled with; that of deadwood in their ranks. He gloated, “It’s crazy how much they pay me for doing nothing!” He was absolutely right; he did do nothing. Because he just didn’t know how.