Tools of the trade

Approach Client Work With Equanimity

Because people are assholes. But for every insecure, bullying asshole out there, quietly cursing their boss for repeatedly stepping all over them, there is the client who is actually competent, confident and honest. And it’s these ones for whom you’re happy to work late nights, maybe even send them a […]

Festival Planning 1. 2. 3

2014 has been a year of festivals for The Creative Voice. To be exact, four – back to back. As tiring as it’s been, the learning is invaluable. Whether you’re a sucker for punishment or you have ants in your pants, there’s nothing like a festival to push those creative boundaries and test your resourcefulness. I humbly offer you my Top 3 Tips on running – and surviving – a successful festival.

Coca-Cola and Singapore’s Health Promotion Board: Tea, anyone?

 “’Then you should say what you mean,’ the March Hare went on.  ‘I do,’ Alice hastily replied; ‘at least–at least I mean what I say–that’s the same thing, you know.’  ‘Not the same thing a bit!’ said the Hatter. ‘You might just as well say that “I see what I […]

The Real Tiong Bahru Bakery

Galicier Confectionery is a veritable class act, not just for their kueh-mueh and the choice of word in “confectionery”, but also for the lesson they’ve unwittingly imparted: Provide a good quality product with customer service that is unfeigned, and your customers will come back. Again and again and again and again.

Wally’s Slip Is No Measure of Singapore’s Creative Scene

There is more to Singapore than its high cost of living, inaccessible provident funds or poorly developed public service messages. The creative industry is very much maturing and evolving. Let Water Wally’s ill-conceived video not sully the names of this city’s true creative talent.

To What End Facebook?

Roll your eyes if you must at yet another post from your “friend” about what their baby had for breakfast. Voyeur, exhibitionist, or both, it seems no one can run from Facebook. Not even the companies. Without going into right or wrong reasons for Facebooking, what do you actually use it for? And are you getting what you want from it?

The Currency of Doing

A past conversation I had with a fairly senior person – both in terms of age and supposed work experience – set me thinking about a certain burden many companies are saddled with; that of deadwood in their ranks. He gloated, “It’s crazy how much they pay me for doing nothing!” He was absolutely right; he did do nothing. Because he just didn’t know how.